The going is good (Original Boomerang for April 17, 1921)


Original Boomerang for April 17, 1921

The Boomerang Man buried the lead in this issue of the original Boomerang, saving until the bottom of the first column the news that we won a prize (!!): he won third place ($10.00) in a contest to write the “best” slogan for the Reel Taxi company. His submission, “A Reel Taxi makes the going Good,” would surely win first place if the contest were run today … “An escort guides the wheel of every Reel” (first place)? So wordy! Read all about it in the prize announcement in the Des Moines Register printed the same day as this issue of the Boomerang:


Reel Taxi prize announcement, April 17, 1921

If this story was the lead, the first item in the issue also shows the Boomerang man’s poetic side — especially the last paragraph:

Today the sun is shining brightly and the snow is rapidly running away in little rivulets to the river, leaving patches of bright green grass in the sheet of glistning white. Together with the green shrubs and budding trees, with saucy sparrows and robin-red breasts, the scene is quite a fantastic picture.

Makes me think of another poet’s ode to April: the first 18 lines of Chaucer’s Canterbury Tales “When that April with its showers sweet …” (read the other 17 here).

In other news, the Queen Esthers made a handsome sum on ticket sales for their play “A Southern Cinderella” (in the works in this issue here).

This is getting to be quite a long post, but just one more thing: that “class of white Indians” that Fred joined for church? Chickens! Get it? No one was there “but us chickens” this April morning.


White Indian cockerels — read more here.

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